What is Content Marketing in 2020 in English
what is content marketing I've been doing concert
marketing for nearly nine years now and I'm not the only one there are
thousands more content marketers out there the industry of content marketing
itself is worth over four hundred billion dollars but compared to traditional
ads and the way we used to do marketing concept marketing is still a fairly new
concept and I still hear the question being asked so what exactly is constant
marketing. you to get started on
your own successful constant arcing journey let's get into it. you to get a basic definition of content marketing down for you
let's start with what industry influencers in content marketing say about it
and then we'll head into some practical real-life down-to-earth discussion of
what does form of marketing really is so you might have heard of concept
marketing institute Joe bullet see the founder is known as the godfather of
constant marketing back in 2011 which is actually the same year I started my
content agency Joe let see begin content marketing world which today has over
4,000 attendees every year in Cleveland Ohio but when he started it he didn't
know how successful it would be so we rented a room in the Cleveland
Renaissance hotel that would fit 125 people and over 600 people showed up his
event has just grown and grown every year from there I've been going to this
event for years I just started speaking there this year if you're looking to
add a great marketing event to your calendar constant marketing world is the
one so how does Content Marketing Institute which is a world leading
publication on constant marketing how do they define concert marketing content
marketing is a strategic marketing.
Approach focused on creating and distributing valuable
relevant and consistent content to attract also, hold an unmistakably
characterized crowd and at last to drive gainful client activity as opposed to
pitching your items or administrations you are giving really applicable and
helpful substance to your prospects and
customers to help them solve their issues wikipedia has over thirty four
sources cited for their definition of content marketing so it's worth taking a
look at - content showcasing is a type of promoting concentrated on making
distributing and dispersing content for a targeted audience online it is often
used by businesses in order to attract attention and generate leads expand a
customer base generate or increase wine sales increase brand awareness or
credibility engage in online community of users and finally Marketo also has an
awesome definition on content marketing content marketing is the process of
creating valuable relevant content to attract acquire and engage your audience
buyers and customers today are any dated by more marketing messages than ever
before more than two thousand nine hundred per day by current estimations this
creates an environment of attention scarcity challenging marketers with the
task of producing engaging content that won't get lost in this static a
well-crafted content marketing strategy places your business in the position of
a thought leader when concert marketing works best it usually has two core
elements or commitments first the core goal of great concert arking really
should be to attract engage and build an audience not sell something that's
when you'll kind of lose that great definition of content marketing instead of
being pushy instead of being me centric we're focusing on them how to solve
their problem how to give them valuable information the next core element is
that the content marketer doing the content marketing whether that's a brand
you a publication a business you name it whoever is doing it must be ready for
a long-term commitment otherwise it's just not going to work kind of like the
story of The Tortoise and the hare the one that actually finished a race what's
the turtle not the rabbit slow and steady truly wins the game when it comes to
success through content marketing there is no overnight hack here you're not
going to achieve those massive traffic numbers with one piece of content it's
12 to 18 months of publishing consistent content even though this concept of
content marketing seems fairly new some say that the first example of content
marketing goes all the way back to 1732 when Benjamin Franklin published the
poor Richard Almanac he published this to get people hooked on his printing
service in the 19th century John Deere started a publication called the furrow
a print magazine with the goal of providing accurate unbiased information for
farmers if you study the best examples of content marketing from brands through
time the most successful ones were the most committed content marketers so
content marketing really isn't all that new so if you study the best content
marketing examples from brands through time pretty much even the Content
Marketing Institute themselves focused on creating valuable audience focused
content for the first 12 to 18 to 24 months before even making an offer to that
audience so if that's ever backwards the offer comes first audience building
comes the last.
concept marketing doesn't work and the current trend in
content marketing and I think this will be true for years to come looking at
the most successful marketers doing content right is all about mastery this is
actually good news so instead of trying to get on all the channels be
everywhere focus on mastering one channel and that's how to be successful for
example for the last eight years Express writers by agency we've never missed
our commitment to publish a blog every single week and that's resulted in over
a thousand vlogs on our site which has become an inbound engine for us we see
over ninety thousand visitors every single month from that content ranking in
Google and I've tried to fit in other concept formats some of which I ended up
not having time for but what I learned is that commitment over a years is where
cons of arcing successes at and that it's all about mastering what you're
putting out the topic the content and the channel so focus on that instead of
trying to be everywhere focus on how amazing the content is that you're putting
out in one place once you've mastered that move on to launching a podcast doing
video the other formats even big brands today say that content marketing works
for example craft has said that the ROI of concept marketing was four times as
great as any traditional form of advertising that they were doing content
marketing can even be a lower entry cost than ads since ads really are like a
faucet turned on and off with money that can be a lot more costly especially if
ads fall flat which today the ROI on as is as low as point six with content
marketing if you put all your effort into a great blog post time pay a writer
and then you put that on your site that could generate leads prospects and
traffic for years to come so as we wrap up on this question what is content
marketing let's talk briefly about the types of content involved in content
marketing so usually a cost marketing plan involves web pages blogs social
media email copy news ad sales copy and then creative content and that last one
is where you can really go out of the box and do something like a poem on your
blog which we actually did for last Thanks
giving but the best content to publish consistently is definitely blogs
that should be done weekly social media post daily and emails that should be
going out weekly to your list to build and nurture that audience and share your
new content see drive traffic to it.
Six content types can sound like a lot but if you have
a concept plan in place set up and smart delegation it can be a few hours of
your time each week instead of thinking in terms of doing it all think in terms
of managing it all because you shouldn't be the one doing everything there's no
way to succeed you'll get burned out you might miss deadlines and content will
just fall flat so replace doing with managing and you'll see so much more
content success .
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