E-mail Marketing for Beginners in English
One of the internet personalities that I follow of Smart Passive Income. Now he has an email
list of over a hundred thousand people and he makes approximately $200,000 per
month from his blog. So how does he do that? How does he even make money from
his email list? Everything will be discussed in today’s video, so let’s
start. Hey guys, welcome to the digital marketing mastery course and
today’s topic is really special for me. Its email marketing, it’s one of my
favorite topics. And the reason is very simple because I make significant
amount of income from email marketing and especially in 2019 and coming years,
I’ll be doubling down on email marketing. And I’ll try to make my revenue 70% -
80% coming from email marketing itself. And today I’ll be sharing all the
tactics, all the case studies of people who are making millions of dollars just
through email marketing, and how you can incorporate email marketing in your
digital marketing effort and even make money in your email marketing, so make
sure you watch this video until the end. Because I’ll be sharing some really
good insights with you. So the most of you probably- I’ve mentioned this is
earlier videos as well, I think that is in content marketing, when I told that
in India specifically email marketing is not given a lot of positive vibe. Not
many people enjoy email marketing, majority of the income only talk about
Adsense, SEO or niche blogging, etc. but email marketing is often neglected.
But honestly, if you know about the potential of email marketing, how much
money you can make, how many customers you can drive, you’ll really start to
love email marketing. In an essence, email marketing is the use of email to
develop relationships with potential customers and/or clients. In essence,
email marketing is the use of email to develop relationship with prospective
customers and clients.
Create an Email Marketing Strategy
- Define Your Audience. ...
- Establish Your Goals. ...
- Create a Way for People to Sign Up. ...
- Choose an Email Campaign Type. ...
- Make a Schedule. ...
- Measure Your Results.
There’s TickTock, there’s Snapchat, there’s so many different
apps coming year by year. Some are dying some are growing like crazy, some are
fad apps which just come and go. But see, email has been something that always
constant. So email is not dying, at least for the coming years. And now I’m
going to show you examples and case studies of people who are really making
good money from email and various industries. Be individual entrepreneurs, be
it company, everyone- for every company or even individual influencer,
email is an extremely important channel to communicate more audience or even to
generate more sales. Before taking the example of any company, I’ll just give
the example of myself. So this is the sales of my website. It is another
affiliate website, but I also use email to send products to them. So I’ll sell
the products on that website through GrumRoad.com. I’ve already mentioned this
GumRoad.com in my various income reports that I’ve published in my website.
That GumRoad forms a big chunk of my revenue, each month. So the majority of
the income that comes from GumRoad comes from email itself, as you can see
here, email is considered- AP sales is coming from email alone which accounted
for $1200. Similarly this is another affiliate product that I was selling. You
can see here that on November 2018, I made 17 sales and I made around 1.1 lakh
of earning. In December, 1.13 lakh of earning. So these products I’m selling
them through email itself. So email is a vital channel for me, for my earning.
Apart- as you guys already know that affiliate marketing is the important part
of my overall earning, but a good significant chunk is also coming from email.
Now I’ll take examples of companies and various individual influencers who are
making a killing through email. Now here is an example of Backlinko.com. This
is the most, and the biggest authority when it comes to SEO news, SEO tactics
and strategies.
Here you can see that Backlinko is driving 1.2 million
visitors per month, and in an extremely competitive niche like SEO. This is the
owner of the website, Brian Dean, he is rather one of the biggest authority in
the SEO space. And see the homepage of this website. What is he doing? He’s
asking for the email address of the people visiting the blog. It's just plain
obvious, "free selective traffic tips… enter your email underneath to gain
admittance to my demonstrated SEO and traffic tips". So even for this guy
whose making millions of dollars, even for him, email address is the most
important asset for him. So there must be definitely revenue opportunity for
email, right? So I’ll give you stats for this guy. He has recently launched his
course, “SEO that Works 2.0”. And he made 1.6 million dollars. And every bit of
that sale came from email itself. So all throughout his blog, he’s trying to
get the email address of his audience. If I click here, I am again driven to
this email optive form. Even if I click here on the newsletter, then again also
I’ll be given the option to sign up for his email list. So if I can just enter
my email, sign-up, then I’ll be receiving regular email from this guy. And
somewhere after some time, after a few emails, by giving me free value, by
showing me that he’s an authority in the SEO space, he’ll try to sell me his
SEO course. Which I think costs around $2,000 or $3,000 I’m not sure about it.
So just through email alone, this guy was able to generate 1.6 million dollars
by selling his course. So that is the power of email. So just like him, there
are so many people that are making a killing through email itself. In various
different genres. He is in online marketing- people are selling courses, so
many people selling physical product, so any kind of product you have. You must
have seen that Amazon is recommending products. They are sending you emails,
not just about the delivery dates and all, but also recommending you different
products according to your purchase history. So email is also an extremely
important channel for all the ecommerce website as well.
In their overall revenue
strategy. So email is definitely not dying, email is here to stay and if you
are not using email marketing in your overall strategy, then you are missing
out on a huge chunk of revenue. Before I start giving all the knowledge, all
the tips and the tactics and the strategies that work on email marketing. Let
me first tell you what email marketing is NOT. See the first point is to get
subscribers, and people think that they’ll just go and buy an email database of
10,000 or 20,000 or 100,000 people and they just start sending the emails. It
doesn’t work like that. You’ll just get banned, or you’ll IP will get banned or
all your emails will just go to the spam folder. You don’t want that. You would
want your prospective customers to open your email. So first and the most
important thing that you have to look at is the open rate. Let’s say if you’re
sending 100 emails, out of those 100, how many are landing on the primary tab
of the inbox of the people, and out of those emails, how many of the people are
actually opening the email? So before making a sale, you also have to keep your
email open. So instead of spamming, you must focus on high-quality- you must
have seen a trend in this overall video course and I’m always focusing on the
quality. Be it the backlinks for SEO, be it the creations from Facebook Ads, be
it the content for your content marketing strategy, I’m always stressing on
quality. So whenever a beginner, starts to learn digital marketing also these
thoughts just come into their minds, “I can just buy the backlinks to save
time” or “I can just buy the email links to save time”. It doesn’t work like
that. It’s a slow process but then again you will see positive results.
You have to be at it for some time, and then you have to understand that quality
will give you much more positive results compared to saving time by doing these
idiotic strategies like buying backlinks or buying email databases. Also
opening a Gmail account and sending 200 – 500 people a day, all these emails
that you want, this is also not email marketing. There’s a process, there’s a
structure to email marketing that I will be showing you throughout this video.
So firs of all you have to understand about the permission based marketing.
Whenever you are buying an email list database and sending
these spamming emails, then you’re not asking people for their permission. Like
I gave you the example of Backlinko here. He’s first asking for your
permission. That please enter your email address, and then I will start sending
you the emails. Similarly you’ll see my free digital course landing page,
you’re seeing all these videos because you entered your email here. I’m asking
you for your permission. “Can I have your email address? In return of that
we’ll give you free digital marketing knowledge”. So if you’ve seen my Facebook
Ads or coming to this landing page from any other source, so this is the
landing page, and this is where I’m asking you, which is your email ID and your
name. So I could have bought your email ID from various other databases, but
then again you don’t know me. I’m not asking you for your permission “can I
send you emails?” Because if I’m sending you emails and you don’t even know me,
then you might even report me or Google will just band my IP. And then all my
emails will just start going to the spam folder, and I don’t want that. I want
to create a connection with you guys. I want to build trust with you. So this
is what permission based marketing is. First asking for permission from you
guys that “can I send you the email?” “For this, you first have to enter your
email” then you’ll get a confirmation link on your email and if you confirm
that email- and if you click that confirmation link, then you are giving me the
permission, okay so from now onwards, I’ll be able to send you the emails. And
majority of my emails will land on your primary inbox. Now a very unique data
to share with you, you might not believe in this, but according to steward’s
study, every $1 that’s spent invested in email marketing gives $40 or revenue
in return. Let’s put it in a very simple form. Let’s say you invested hundred
rupees in email marketing. Then you’ll be making rupees 4,000 back. Sounds very
shady, right? But it is not. So let me give you the whole process. Let’s take
the example of Backlilnko here again. Let’s say you enter your email address
here, let’s say 1,000 people enter their email address here. Okay, let’s say
Backlinko spends $1,000 on Facebook Ads to drive people to this landing page so
that they can enter their, email address. And let’s assume that it’s $2 per
email ID, he’s able to get 500 email addresses. Okay, generally what we have
seen in email marketing that if you’re a good digital marketer with sufficient
knowledge and experience, you are able to get a conversion rate of 1% - 2% from
the email addresses. So out of those 500 people, around 1% - 2%, which is
around 5 to 10 people, will be buying his “SEO that Works” course. And if he’s
selling that course at $2,000 so even at minimum, if those 5 people buy that
$2,000 course, he’ll be making $10,000. So a $1,000 investment is giving him a
$10,000 revenue. So that is $9,000 of profit and that is the minimum of one
person conversion. And we are taking only 500 email addresses. And let’s say
he’s able to add 50,000 email addresses, he’s revenue will be much, much
higher. Let’s talk about why email marketing is even important, right? So there
are a couple of reasons why you should invest your time into email marketing.
First of all you will be able to stay in contact with your audience. I
mentioned this multiple times that staying consistent, getting the attention of
your prospective customers is extremely important. If you won’t be relevant, if
you won’t be consistent then your competitor will get your market share and
he’ll take up your prospective customers. So in order to be relevant in 2019 or
in coming years, you’ll have to be consistent. You have to provide valuable
quality information , while selling multiple times between the funnel in order
to stay positive and keep on connecting with your audience in order to grab
their attention. And also unlike SEO it gives you a long-term result after 6 or
7 months or even multiple years in some cases. In email marketing you can just-
let’s say you have an email list of a hundred thousand people. You can just
shoot a broadcast to all those hundred thousand people. And even if you’re
getting 20% or 30%, around 30,000 people will be opening your email and maybe
let’s say around 10,000 people will be clicking the link inside the email. So
instantly you’ll be able to reach all the people who are on your email
newsletter. And also people have this tendency of engaging with emails, because
it’s a human habit. Email is considered to be a more important area compared to
a more social media apps.
So people have this habit of engaging with the email. So this
is why it becomes a very important channel. And the best part about email
marketing like any other digital marketing medium is that you are able to track
the results. You can see how many people open the email, you can see how many
people engage with the email, how many people click the link in the email. You
can even track off all the people who actually click the link and actually
converted into a customer by purchasing whatever you’re selling. So everything
can be measured. This is why email becomes and extremely important channel
because you can easily track how well it is performing. And also it is very
affordable. I already gave you the stats earlier that $1 for email marketing is
giving $40 of revenue on an average as an industry scale. So yes, it’s pretty
affordable because the conversation rates are higher, so you’re making much
more revenue on the backend even after the cost of managing all those emails is
not that expensive. Email can be used for multiple things. Not just for selling
the people, but also providing value for branding you can share your
testimonials, user reviews, you can- just like Amazon.
The end-goal is definitely to get the conversions and then
later on investments. You don’t use any digital marketing channel to just- also
the second point is extremely important, the lifetime value of your customer.
People think that whenever a new person is joining their email list they think
that they’ll be buying their products or services instantaneously. It does not
work like that. It depends on the product or the service you are selling. If
you’re product is a little expensive, then you need to nurture the leads. Look
at the graph off at the right. New leads are equal to new email addresses that
are entering into your list. So there are multiple steps of reaching your final
goal of conversion of selling your product to the service. So let’s say a new
lead enters your funnel, first thing you have to do is to segment the email.
You can do segmentation on multiple channels, like you can segment according to
the source of the email, you can segment people coming from Facebook, you can
segment people coming from your blog. All of this can be done in the email
management software that I will be sharing with you very soon. Then you can
send automated replies. People tend to think that email is a time-consuming
task, that you have to write all these emails and send them on a daily basis.
It’s more like a workload on a daily basis. But no- email… everything can be
automated. What you can do is write the email beforehand. Structure them
accordingly, how you want them to be sent and they’ll be sent automatically by
the email software, you don’t have to do anything. And then all you have to do
is track the email-opens. How many people are opening their emails, how many
people are actually clicking on the links on the email… because you don’t want
the people to just open the email, you also have an end objective. You want
people to come from the email to a particular website. Be it a particular
product, it could be an article, it could be a YouTube video if you’re doing it
for branding. If you want to sell something you might be driving them to a
sales page. Your end goal is for them to buy your product or your service. So
this whole funnel, from getting the email address to getting them to pay for
your service or product- this whole process is called a funnel, from getting
their email address, nurturing them, providing them value, helping them,
showing them your product, showing them the advantages of your product or
services. Solving their doubts and then helping them buy the product.
This whole process is called a funnel. Let me show you through an example. So
there are various tools that you can use for email management. You can go to
“ankuraggarwal.in/blogging-tools/” or you can click here on “My Tools” so the
two software that I use for my email management is AWeber and Drip. AWeber is
more beginner-friendly. If you’re just a beginner and you just want to try what
email marketing is you can go for AWeber. Click here, you’ll get a 14 day free
trial. And if you want a more advanced software with advanced feature like
workflow automation, then you can go for Drip. I’ll be showing you both this
software today, in this video. So let’s start with AWeber first, so this is
what the interface of AWeber looks like.
You can see the account overview here that I have around
11,000 subscribers. That is 11,000 people have provided their email address to
my list. This is the overview of one of my affiliate websites. As you can see
yesterday over 104 people entered their email addresses and today 34 people and
4 people unsubscribed. So once people unsubscribed from my email list, they
won’t be sent any more emails. So I can also see all the subscribers, I can
click here “Manage Subscribers” and here you can see all the subscribers I
have. The best part about these email software is that they give you a lot of
segmentation. I can sort the people by last opened, the date they added, if any
particular link they clicked, if any particular email they opened or not. So
this way I can create segmentations. So if I like, sent an email to 10,000
people, I can make a segmentation of people who actually opened the email. This
way in the future, I can really make a targeted list of people who are actually
involved. This way I can create a segmented list of people who are actually-
maybe interested in one particular kind of product or service. So all these
ways- you can even find one particular email, the email is xyz@gmail.com... you
can find the email. You can even see the activity of the email. You can click
here and see how many- see the time they subscribed to your email list. How
many they have opened, which emails they have clicked, which emails have they not
opened. You can also delete and add subscribers from here. So there are a lot
of segmentations here, on AWeber. And now on my report section, I can see how
many emails are sent on a daily basis. As you can see- the blue bars are the
follow-up. The automated email that are sent automatically. And the green bars
are the broadcast, these are the emails that are written by me. So these are
the emails that are sent by me… so green bars are the follow up emails or the
automated emails. These are the emails that are sent automatically, once
someone subscribed to my email list. And let’s say I want to- I have a new
article written and I want to send an update about this new article to all the
people who are in my email list. So what I’ll do is I’ll just create a new
broadcast, I’ll create a new message here, broadcast, and I’ll write the email
and add the link to the article, and I’ll just choose the people I want to send
this broadcast to and I can send the email blast to all those people. As you
can see in January 14, there was a huge big green bar. This is because I sent a
broadcast on that particular day, because I had come up with a new book for
this affiliate website and I wanted to promote it. As you can see on the date
of the broadcast, there was a huge spike of open rate. Then the next day there
was again a huge spike. But slowly, it died out. Because this is a broadcast.
But on the follow-up email, because every day around 200 or 100 are adding to
my email list, so the blue bar remains constant. You can also see clicks
overtime, revenue overtime… I can click here on clicks overtime. How many
people are clicking date-wise, how many people are actually clicking.
I can see the daily subscriber growth and all. I’ll be going
through how to write the email a little later in the video but now I’ll be
taking you through Drip. This is a more advanced email marketing software, this
is a more advanced email marketing tool. And honestly I love Drip. You won’t
see any subscribers any moment- you won’t see any subscribers in this account,
because this is a brand new account I created. But on other Drip account, I
think we have around 20 – 30,000 subscribers there. So to show you the
difference between Drip and AWeber, majority of the features are same, like
broadcast is when you want to send a new email to your email IDs. “People” on
AWeber it’s the subscribers, the same subscribers are people here. People are
just the number of email IDs you have. “Campaigns” is when… it’s more of the
automated thing. Where you write multiple emails in a sequence. Let’s say-
let’s take my own example here of my free digital marketing course. So I have
multiple video channels, like video 1, video 2, video 3… and you are getting
this video on a daily basis, like on Monday you’re getting video 1, Tuesday
you’re getting video 2, and then Wednesday video 3. So here you can create
campaigns. So you can schedule all the messages, and schedule them in a way
that after Monday, the next day, you have to send video 2, and then the next
day video 3. This is where you can create the automated campaign. But instead
of using campaigns, Drip gives this amazing functionality called Work Flows.
Let me show you the difference between a work flow and a campaign. So I’ve
created this work flow here, FDMC Funnel, FDMC is free digital marketing
course. So whenever a new person enters their email address here, their name
and the email address. This work flow will start. So they’ll be applied this
tag called “applied FDMC”. And they’ll be sent this email. So if I click on
that particular thing, this email will be sent to them. “Boom… hello, you’re a
member of a free digital marketing course…” and this and this. So you can click
back to work flow. Similarly, all these emails will be sent on the same go.
Like, they’ll be sent these emails, once they send their email address. And
after 3 minutes of wait them, they will send this. Lesson 2 of modules of
digital marketing. Then after 1 day, then resumes at 9:00AM, that after one
day, lesson 3 will be sent. So after 12 hours I am checking whether the person
has opened the email or not. If he has opened the email do this, if he has not
opened the email, send this message. So this kind of functionality is not
available on campaigns. So in campaigns, I cannot add rules. I cannot add these
rules of yes or no. if video 3 is sent on a particular day, next day video 4
will be sent, you cannot add any rule like, if previous email was opened or
not. Or if a particular link was clicked or not. But with work flow, this
advanced functionality is given. I can add as many rules as possible. I can add
a rule here as well. Like a decision, or a goal is, or if I can add a delay. So
all these functionality- I can add a decision here, like define your decision.
Choose a filter, I can add a filter here like, email activity. Has not opened
or licked any of their last 1 email. Update action. If the person has not
opened this email, then what to do? If they have opened the email, then what to
do? You can add the decision here. I don’t want it here so I’ll delete it. So
this kind of advanced functionality is offered by work flow, and this is what I
wanted. And this is the reason why I moved away from AWeber and came to Drip.
Because AWeber does not provide this kind of functionality, they only have simple
campaigns. So these are the different work flows I have created, “1 Year
Anniversary”, so if someone has entered their email address and they have
already been with us for 1 year, then I’ll be sending some kind of message to
them. Similarly if someone has bought consulting, what kind of messages to send
to them. So I’ve created various workflows. All of these are automated, once
I’ve created this, all I have to do is drive leads to my landing page. All I
have to do is drive traffic to this landing page, the more people who sign up
to my free digital marketing course, the more people will be entering mg FDMC
funnel, and hence, automatically email will be sent to them. Now the next
challenge people face is, how to find these email IDs. I’m talking all
about finding these email IDs, creating this landing page, creating this source
funnel of sending automatic emails. But if you’ve seen my Facebook Ads course,
then you’ve already seen that I have various campaigns running, targeting
people of various categories of various interests and driving them to my
landing page. Because email marketing is a permission based channel, you have
to first ask for the permission of the person. So when they are entering their
email ID on my landing page, they are giving me this permission.
So there are multiple
ways you can find these email IDs. So if you’re running a blog, you can create
multiple leads. If you have a landing page like me, you can drive traffic to
it, using Facebook Ads, Google Ads, LinkedIn Ads, Quora Ads… there are so many
different channels of media buying. You can use them to drive traffic. You can
also use native ads. Other thing you can also do is, if you already have a blog
running and you are getting a lot of traffic on your blogs, then you can create
pop-ups unto your website. So to create these pop-ups, I use ThriveLeads. If
you have seen my blogging tools page, you can see that the one amazing, amazing
membership tool that I promote is ThriveThemes Membership. So the theme of my
website is Thrive Rise theme. So the theme of the website that you see here is
thrive rise theme. To create this landing page as well, there are multiple
tools out there to create these beautiful landing pages. But they also charge a
monthly membership fees. I don’t pay that. I just create all these landing
pages for free. Because I bought this membership of thrive, with this
membership comes a lot of benefits. Because thrive is extremely popular and
their plugins are amazing. I bought their annual membership- I pay for their
annual membership. So I have this plan on an annual basis. So it only costs $19
per month. But it provides so many benefits like I created this landing page
using thrive architect plugin. I’m using a thrive theme called Rise, it is
again free with the membership, and also the popups that I was mentioning- I’m
using all these plugins just because I have the membership. So even for popups
I use thrive leads. You can create as many popups as possible and… I won’t be
showing you how to create a popup because then this video will go for 2 to 3
hours. You can easily learn that, it’s very simple to use. And this plugin is
very intuitive, and they have so many beautiful designs. I use the same plugins
for all my affiliate websites as well. So if you are interested in- so if you
want to go- you also want to start blogging… so if you are even thinking about
blogging or starting email marketing, the first thing I recommend is thrive
themes membership. They provide so many missing plugins and it will save you so
much money because their membership is amazing. It’s very cheap, it’s very
effective. And the second thing I’ll recommend are any of the email marketing
tools. I prefer Drip, it’s a more advanced software. But if you’re just
starting and you just want to see the basics, then you can go for AWeber. I’ll
just create one of the popups here, let’s say- I’ll create a lightbox… let’s
say I’ll create a screen filler type of format. Screen fill lightbox, click on
add here. Create a form, name it test. So first what you have to do is, select
the trigger. Do you want it to display on page load, or after a certain period
of time. So let’s say I want it to display around 30 seconds. So let’s say your
visitor starts taking his mouse to this particular close icon, then it will
automatically show this popup before he clicks the close button. So I’ll keep
it on, and I’ll click save. Let’s click on edit design. Here I can choose any
of the designs here. There are so many different and beautiful designs. Let’s
take this one, let’s see. Now I can change everything. I can change the image
here, replace image, let’s take this one. Decrease the size. Center line
it…okay, I can change the text here. I’m writing anything right now, I’m not
thinking much. And let’s say, change it to “learn digital marketing for free”.
“Get 20 free lessons, to go on this course…” so if someone clicks on “show me
the tips” you can click here on state one.
This particular thing
will open up, so you can make the changes here. Whatever you want to write,
make the changes here. And they can then, enter their email ID. So you also
have to connect this particular email bar with your email service provider. So
you can click here, I already have Drip installed. So I can integrate it AWeber
or Drip. I use Drip so I’ll just click here, integrate… I’ll just add all the
details here. Create a new tag like FDMC start. And this way I can integrate
it. So if someone enters their email address here, they will be directly going
to my email database. And the automated email will start sending to them. So
you can click save work, just go to thrive leads, click here, and make it
active. Like switch it on, and it will start showing on your
website. There are two options, either to show it on desktop or mobile,
switch it on whichever you like. So it’s very simple, and by clicking here you
can select on which pages it should show, which categories it should show.
Trust me guys, it’s an amazing plugin. I have been using it for multiple years
now on all my multiple websites. And this plugin alone has made me so much more
money. Because email marketing is something that makes a big chunk of my
revenue. Either you are on ecommerce, you are a blogger, you are selling a
service, anything. Email is extremely important for you, so this plugin will
give you 4% - 5% of email capture. So let’s say a hundred people are coming
unto your website, if you have configured this plugin right, you can easily
convert 4% - 5%. Like out of a hundred person you’ll easily get 4 – 5 email
IDs. And that is higher than industry standard. Industry standard is around 2%
- 3% or 2% - 4%. But if you use this plugin correctly, you’ll easily get 4% -
5% conversion rate. So I’ll just delete it because I don’t need it. So you can
run ads, you can use pop-ups, etc. you can host contents… there’s so many
different ways to capture emails. Trust me guys the more research you’ll do and
be active on the Facebook group, I’ll keep on sharing more tips and more tricks
on how to capture email IDs. Autoresponders, I’ve already shown you. You can
create a campaign where emails are sent on a daily basis or after a few days,
whichever you choose.
Autoresponders are the best thing in the world. You just have
to write the email once, and all you have to do is drive emails to the landing
pages and the same emails will be sent to all the people. You don’t have to
worry about sending the same emails again and again. And autoresponders play a
vital role in selling your service or product or whatever you’re doing. Because
they’re helping in nurturing the leads. Like you are in my free digital
marketing course. I’m giving you free value, I’m giving you free courses. So in
a way you have some kind of respect for me, because I’m providing all these
value all these information for free. So in a way, I’m nurturing my leads, I’m
nurturing my email IDs. So if the future I come up with the course, and I spent
months in making this course, high-quality course, good videos. These
comprehensive videos and if I sell it at even 1,000 rupees, I think majority of
you will be happy to purchase it because you already know, that this person
already provides so many free knowledge, so many free videos, it’s worth it to
purchase the product. So this is where nurturing the leads come into place. You
have to earn the respect, you have to earn the trust from your prospective
customers and also it saves a lot of your time, because autoresponders arethe
best thing in the world. So there are various different kinds of emails that
you can send. You can send welcome email, offer email, newsletter, announcement
email, drip marketing and many more. Honestly there are so many types of email
that I cannot cover everything in this video, but the basics are in the video-
welcome emai. So whenever someone is entering their email address to your
landing page, or to your popup, make sure you send them a nice welcome email.
It’s an extremely important email because this is the first email that you’ll
be sending to them. So make sure it’s a happy email, bringing our a positive
vibe. Thanking them for signing up for their email address, show some genuine
love to your customer. I have an example from Litmus. Welcome email should usually
be sent the moment they have entered their email address, if you’re a service,
if you’re a company selling a service then make sure that the welcome email has
something that can help them in their next step. Like if you’re selling a
software, you can direct them to a “how to-“ guide or “how to-“ video like
their next step, what should it be? Like in my case, when you entered your
email address on my landing page, my welcome email is all about telling you,
what you’ll be getting in this course, what you can expect and my next few
emails is about who am I, who am I to even teach you digital marketing… telling
you more about my life, my struggles, and then giving you the value in
return. And then start giving you the value, in forms of various videos.
Now offer email is another extremely important email for your business, because
this is what will drive the revenue for your business. So let’s state the
values- so majority of the companies are coming up with various offers like 20%
off or 30% off and Indian consumers especially, is a price sensitive market. So
offer emails, tend to get the maximum engagement. So you’ll have to draft a
very nice offer email, the offer should be coherent, should be relevant to your
customer and should be enticing enough for them to see the value in it, to be
able to complete the purchase. You can even segment the emails, let’s say for
few of the people who are highly engaged with your email ID. Then you can make
a calculated guess- so these people might be interested or might be on the
stage of making the purchase decision, then you can send them an offer email
maybe 10% or 20% off your product and then you can generate more sales from the
people who are highly engaged. Newsletter is something that is general in
nature. They’re telling the customer about what’s going on in your life, what’s
going on in the business. Or any news or any article on your website that can
be covered in a newsletter. Similarly there are announcement emails and many
other different kinds of email. I won’t be going through all of them one by one
because it will take a lot of time.
You can search it you can check, and one thing I can tell you
is- subscribe to many other emails as well. The more emails you subscribe to,
the more emails you’ll receive. So make sure you subscribe to many various
kinds of services, various different kinds of courses , so that you can see the
different styles of writing the different style of email marketing, people are
using. Since email marketing is an important channel in any company in any
brand, in terms of their sales revenue, so companies take special interest in
optimizing their email campaigns in such a way so that the revenue numbers
increase on a monthly basis. So how will email marketing improve your business,
right? First of all sales, definitely sales is an important part of email
marketing. I can’t stress this enough. You’ll only see this yourself once you
start doing it, email marketing alone will shoot up your sales, if you do it
right. And not just first time customers, it will also bring repeat customers
Amazon does this really nicely, whenever your purchase it…let’s say Amazon have
this amazing tendency- Let’s say if you’re buying a printer ink, now Amazon
knows that printer ink is something that people have to buy again. So they make
a calculated guess, on an average repeat customer basis, usually people take
like 2 months or 3 months, to buy the printer ink again. So they have this
email marketing campaign in such a way that usually when someone buys the
printer ink, after a couple of months or 3 months, they’ll send you an email
asking you, “do you want to repeat the purchase?” This is the kind of strategy
behind email marketing that can really increase your revenue. So segmenting
your customer list, segmenting people who are highly-engaging your emails. All
these can be done- this is more of an advanced email marketing. I’ll be coming
up with a free advance email marketing course so very soon. So make sure to
keep checking our Facebook group and YouTube videos and be active on our email
list as well. Because on 2019 I know I’ll be giving you so many free courses, I
really want each and every one of you to become a pro-digital marketer. So
apart from this email marketing can be used for building the brand, also gaining
the trust from your website users, and establishing the authority. Especially
in this 2019 and 2020, authority is coming out to be a very important factor
in- For customers to make their purchase decision, because there is too much
competition, and the only way to stand out is to coming out as a brand, coming
out as an authority. And to build the trust with the audience, in order to
build revenue or to generate sales. And also email marketing is a great channel
to show social proof. You can show testimonials, user reviews and so many
different things to solidify that purchasing decision. To help your customer
make a purchasing decision that “yes, this company or this product is what I
want to go for”. I already showed you that for email marketing tools I use Drip
and AWeber. These are the ones I recommend, there are many other software out
there in the market like Getresponse, Mailchipm, InfusionSoft and so many other
ones… honestly I have used most of them , but I found Drip to be the best and
AWeber more for the beginner ones, and as always, I always recommend that you
practice everything, practice everything… and not just to go for the theories
but to practice everything in order to become a good digital marketer. And if
you really want to enhance your skill sin email marketing, then make sure you
join AWeber and Drip, both of them. By clicking here you’ll get a free trial.
Click here and sign up, you’ll get 14 days free trial. Sign up, create a
campaign, create an automation campaign. Also invest some money in this thrive
membership, trust me guys this is the best thing you can buy. Just buy it,
create a popup for your website and see how that works. Integrate the popup
with your email marketing tool, see how that works. Write few emails, practice,
practice and practice. The more you practice, the better your digital marketing
skill will be. Now this is another important slide, the email marketing tips
that I wish I knew earlier. So when I started email marketing I had no
knowledge on how to write the email, what are the different tools, how to use
them- I did not even know how the campaign works. And I even thought that
sending automated email was something that you can’t do. So when I started
using these email marketing tools, I watched so many different courses, I
watched so many different YouTube videos. I got to know the potential of email
marketing. That’s when I started really focusing on email marketing and
learning this art. Learning this particular tool, and today I can say I know a
lot about email marketing and how to daily generate a good amount of revenue,
from a very limited budget. So the most important thing in email marketing is
writing click-worthy subject lines. Just like for content marketing you need a
strong headline. You really need to hook the people, you really need to give a
reason to click on your subjective line. If you ‘ll write a very generic
subject line no one will click on it because as always, as I mentioned multiple
times, the attention span is reducing year by year. You really need to grab the
retention of people and to grab their retention you really need to be unique.
Learning the art of subject line is like learning the art of headline writing.
It takes practice, the more your right the more easier it will be for you. Also
you need to refrain from the word “free”. Also you need to learn the basics of
writing email, the words that you cannot use, the things that you cannot use.
Like you cannot use the word “free”, that one in capital multiple times (FREE).
Otherwise your email will go to spam. Your emails should be well-formatted.
The rules are somewhat similar to on page SEO, like you have
to keep proper formatting. The rules are somewhat similar to content marketing,
you have to have a very catchy headline like the subject line, similarly your
email must be well-formatted. It should be following a flow, it should be
following a rhythm. It should look nicer. And also you cannot really include a
lot of images or GIFs to your email because that also has the tendency of putting
your email on the promotion tab or the social tab. I’ve seen in my experience
that text email gets the maximum engagement. So try to stick to the text, but
make few of the lines bold, italics… use proper formatting so it looks
nice. You can also have multiple call to actions. Here in my email of-
for FDMC Lesson 1 Introduction to Digital Marketing, you can see I have a lot
of wide space. I don’t have a lot of paragraphs so 3 to 4 lines. I rather have
single lines, because it’s much more easier to read. And also I have bullet
points to make it look nicer, and also give- because- because people don’t have
enough time, they just want to skim through the email. So just give them the
gist of the email, what the email is all about. And also keep your email conversational.
Like, see how I use “don’t worry! We are here to help you”. It’s like I’m
talking to the person. The more conversational your emails are, the higher
engagement it will have. I have a link here “introduction to digital
marketing”, then we have the image here, we’ll be adding the image here, it’s
just not complete right now. Then we have a call-to-action here, another- again
the same link, and again the same link. So I have 3 call-to-action, so this
also increases the click-through rate. The second point, use marketing
automation, here I am talking about workflow as well as the campaigns where
automatic emails are sent. So earlier I thought that email marketing is all
about broadcasting that you have to write each and every email then send to all
your email members, but once I got to know about the campaigns and the
workflows, my life has changed. Everything was automated, I don’t have to do
anything. I just have to drive people to my landing page, get the email IDs and
all the emails will be sent automatically, how cool is that? So use double
option to improve your email deliverability. If you want to prevent your email
from going to spam, make sure first learn all about the email ethics. So don’t
promote anything illegal, don’t use the word “free” a lot, keep the links 2 to
3 max. And secondly, make sure you use double option so whenever someone will
enter their email ID, they also have to confirm, so make sure you use double
option. Just like any other channel, I’ve always told you in this entire video
course that you have to be consistent, be it YouTube video, be it content
marketing, be it Facebook Ads, anything else. Just like everything else, even
with email you have to be consistent. So make sure you email your audience at
least 3x a week, I do it almost 5 to 6 times a week. But you can do it at least
6x a week. Regular engagement is extremely important and provide, provide as
much value as possible. In this 2019, the competition is as vicious, and the
only way to stand out is coming out as a brand, providing a lot of value and
gaining the trust of your prospective customer. Give them exclusive content
just so that they feel the value of being on your list. See you have to
understand, they can unsubscribe from your list any time they want. So you’ll
have to keep delivering high quality content, high-quality value only then will
they stick to your email list. And in the end you have to monetize your email
list, and running an email list also has a cost so if you’re not making money
from your email list, all your hard work all your effort will go into vain. So
make sure you monetize your email list, either you’re selling a product or a
service or any other affiliate product, whatever you’re doing, make sure you
monetize and monetize it nicely. Monetize it in a way that you don’t look
“spammy” or shady. In the end, in every channel that we use the ultimate goal
is to get that purchase or a sale or to audit monetization so integrate it in
your email marketing funnel in such a way that your customer is always happy
and you are also happy.
0 Comments